Generational Equity, a mergers and acquisitions advisor for privately held businesses, has announced the sale of its client Prime Label KC, Inc. to a private investor, Todd McCullough. The acquisition closed on January 31, 2022.

Located in Belton, MO, Prime Label KC (PLKC) was founded in 1993 to provide custom pressure sensitive labels and sheets to customers throughout the United States. Through increasing production capabilities and offerings, the company has been able to establish itself as a prominent provider to the industry.

PLKC offers its custom printing services to numerous customers across several industries. The primary target markets are pharma/healthcare/veterinarian, retail/packaging, food and beverage, and industrial/commercial. PLKC targets customers that operate throughout the United States, primarily in the Kansas City Metro area.

McCullough, the new owner and president of PLKC, states, “Keith Howard and the team at PLKC have built an impressive business, offering a high-quality product and exceptional level of customer service to its clients. I look forward to the opportunity to step in and lead PLKC in its continued growth.

He adds, “Lorry and the team at Generational Equity did a great job representing the business and supporting a transaction that became mutually beneficial to all parties.”

Michael Goss, Generational Equity executive managing director of M&A – Central Region, and his team led by  Lorry Nelson, senior M&A advisor, with support from Madison Buckley, vice president, M&A, successfully closed the deal. Doug Morrow, senior managing director, established the initial relationship with PLKC.

“I enjoyed working with our client, who acquired and owned the business in a C Corporation through his profit-sharing plan. The challenge was balancing the tax advantages of a stock sale with the much larger buyer pool and higher business valuation of an asset sale,” says Nelson.

He adds, “In addition, Keith Howard was very concerned about the welfare of his employees and keeping the business in its same general location. We feel fortunate to have found a local, experienced buyer with the resources to grow the business, and both the seller and the buyer are very pleased with this transaction.”